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picture of a remodeled basement with laminated flooring tile backsplash and marble countertop appleton wi

Come Home to Someplace Special

Contact Our Experts

Ready to breathe new life into your basement? Give us a call at (920) 810-2743, or fill out the form below!

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    Years of Experience at Your Convenience

    Looking for a Professional and Reliable Remodeling Company Near Appleton, WI? Look No Further Than Us!

    Welcome to Willow Bay Builders! If you’re looking for a professional and reputable home remodeling company near Appleton, WI, you’ve come to the right place.

    A Home is so much more than a house. A place to plan that special trip, a place welcoming you back. A noisy place filled with the joy of friends and family, a quiet place for relaxation and solitude. A haven from the world, a reflection of your style.

    With our help, you’ll be able to fully customize your basement so it can fit your preferences and needs. Don’t settle for less than the best, and partner up with a basement remodeling company that has your best interests at heart!


    Our team of experts have years of experience working in construction and remodeling, and we use that experience to provide exceptional basement finishing services.

    Basement Masters

    We believe that it’s better to excel in one thing rather than being mildly ok with a bunch of tasks. We focus on basements, and we do it better than the rest!


    Our mission is to provide a level of quality and expertise that goes beyond exceptional! We don’t cut corners, and it shows in our results. 

    Customer Care

    We understand that we’re working on your home. As such, we treat each and every job with utmost respect and professionalism.

    Why Should You Choose Us as Your Basement Remodeling Company?

    We come second to none when it comes to providing professional basement remodeling and refinishing services! We’ve been doing this since 2005, and we’ve helped countless homeowners across the area achieve a basement that fits their needs and criteria. From basement finishing to incorporating special home features, and In-House Designing, trust our team for transformative results.

    Here are some other reasons why you should consider working with us:

    • Years of experience
    • Licensed and insured
    • Our dedication to providing the finest quality of work
    • Member of the Home Builders Association of the Fox Cities
    picture of marble countertop installed on remodeled basement appleton wi
    There’s Not a Project Too Big or Small!

    We’re Your Go-To Basement Remodeling Company

    We strive to be your basement remodeling's only point of contact!

    As such, we offer a range of different options and additions you can choose from! We guarantee you that no basement remodeling project will look the same. On top of that, we can further customize your basement with the addition of customized add ons. If you’re in the Appleton, WI, area, call us to set up an appointment and get your project started!

    Breathe New Life Into Your Basement!

    If there’s something we master, it is basement remodeling! We can do virtually anything. You call the shots, and we’ll deliver you high-quality workmanship. Basements tend to be cold, unwelcoming, and sometimes scary. We’re here to change that!

    Need Special Features? We’ve Got You Covered

    We understand that you might want to go above and beyond with your basement and add some unique special features. Lucky for you, we have plenty of experience providing these services! The sky is the limit, and we won’t leave until you’re 100% satisfied with the final result.

    Team Up With a Remodeling Expert!

    Areas We Serve

    Looking for a seasoned remodeling contractor in your area? Reach us at (920) 810-2743 to get started.

    • Menasha, WI
    • Appleton, WI
    • Little Chute, WI
    • Neenah, WI
    • Kaukauna, WI
    • De Pere, WI
    • Freedom, WI
    • Hortonville, WI
    • Wrightstown, WI
    • Greenville, WI

    What Our Clients Are Saying


    Tom H.


    Gerry with his subcontractors did a top notch job.



    Gregory K.


    Gerry was fantastic. Easy to work with, easy to get along with, and everything turned out better than I had imagined. Highly recommended.



    Nathan W.


    Gerry is an exceptional contractor and exceptional human being. As newer homeowners and inexperienced handy persons, Gerry went out of his way to explain processes and provide thoughtful insight into the work being completed. He has a great relationship with his subcontractors and that was prominent when issues arose as they were quickly fixed. We provided Gerry with a professional drawing of the basement and he provided his thoughts and made quality improvements without changing the overall layout. Our basement was built during the COVID pandemic and Gerry stored masks and disinfectant directly outside our front door so all parties involved felt comfortable and safe. During the initial quote was honest about the supply chain disruption and the potential for delay in supplies. Overall, it was fantastic to have an individual flexible and accommodating to the changing environment. The quality of finished basement exceeded our expectations by far. We were skeptical of hiring a general contractor at first, but have no questions since hiring Gerry. If we were to build a home or have another significant remodel, we would hire Gerry again in a heartbeat.



    David W.


    Contractor and subcontractors were very professional, concerned that we were satisfied with their work. They all were willing to adapt to changes as the project moved along. Highly recommend Willow Bay.



    Jim P.


    Excellent contractor. Finished off our basement and did a fantastic job. Answered all questions and concerns that we had. Highly recommend.



    Peggy G.


    They were very curtious & on time. I recommend them .



    Bill H.


    Gerry did a fantastic job of bringing our vision for our basement space to realality. He s a good communicator with a excellent team behind him. We highly recommend Willow Bay Builders.



    Rick Snider

    We had our basement finished by Willow Bay Builders. Gerry was great to work with from start to finish. He was very helpful with the planning and the attention to detail was above our expectations. His crews were professional and the quality of work outstanding. We will certainly contact Gerry for future projects.



    Greg Kerrigan

    They did wonderful work renovating our unfinished basement, did their best to make sure I was happy with the results and the cost. We love the result!



    Danielle Smith

    We had our basement finished and everything was completed according to plan and on a very timely schedule. We love how it turned out!


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